20 May 2012

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EKUITAS MEREK UNTUK MENINGKATKAN MINAT BELI ULANG



RAHMAWATI SETYANINGSIH (2008), Studi Kasus pada Kedai Kopi DÔME di Surabaya . Tesis Magister Manajemen UNDIP Download
Managing brand equity has become a major issue for the marketers and marketing researches for a several decades.   In service industry, such as hospitality, company can encourage customer repatronage intention through high brand equity it has. The problem of this research is how to improve brand equity
that affects repatronage intention.


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