20 May 2012

ANALISA STRATEGI BAURAN PEMASARAN PADA PERUSAHAAN JASA FREIGHT FORWARDING: RENCANA, IMPLEMENTASI, DAN EVALUASI KEBIJAKAN YANG MEMPENGARUHI KINERJA PEMASARAN

Berti Setiowati (2007) Tesis Magister Manajemen


Prominent business from freight  forwarder are buying transportation service from various voyage or carrier and make some series of shipment  from several shipper into little or big amount, to the certain purpose with more cheap price. From this perspective freight  forwarding service looked important by enterprise to gets two purposes that are consumer satisfaction (condition, product, sending, on time  and on place delivery) and cost economize (avoid of didn’t need activity and cost to handling cargo and document matters by self.)

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