Jurnal : A Beginner’s Guide to Partial Least Squares Analysis

A Beginner’s Guide to Partial Least Squares Analysis

• Michael Haenlein, Department of Department of Electronic Commerce, Otto Beisheim Graduate School of Management
• Andreas M. Kaplan, Department of Media Management, University of Cologne

UNDERSTANDING STATISTICS, 3(4), 283–297
Copyright © 2004, Lawrence Erlbaum Associates, Inc.

Requests for reprints should be sent to Michael Haenlein

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